Ready to deploy

20 qualified wealth-management appointments in 60 days. Funnel already built below.

Scroll down to see the landing page, VSL, ads, emails, and confirmation page we'd use to turn cold traffic into qualified conversations for your team.

Pay per result
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100%
performance-priced
Yours
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Walkthrough

What we found when we studied Massey Financial Advice.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Practical Financial Modelling process visualised (net-asset 'crystal ball' chart, the John & Sue case study). That thread runs through every piece of content below.

Competitive Landscape

We studied the competitive landscape and what comparable advice offers are running. The scripts we built position Massey Financial Advice differently.

Your Audience

The #1 thing on their mind before they book: Not knowing whether they'll have enough money to retire and maintain their lifestyle. Every piece of content below addresses it.

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Massey Financial Advice
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Most people are sold a self-managed super fund before anyone checks whether it suits them. A 25-minute call gives you a… See more
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Is an SMSF actually right for you?
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The paperwork was the hassle, never the control. We handle the admin and compliance so you keep the say over your super… See more
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They said it was too much hassle. They were half right.
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A Certified Financial Planner whose only job is a plan built around your goals. You leave the call with advice you can… See more
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Advice that isn't trying to sell you a property.
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Our modelling shows how today's decisions, from the school fees to the year you retire, move the point your money could… See more
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Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: The straight-talking SMSF suitability check

Variation 1 of 2
The straight answer on whether an SMSF is wrong for you
Headline: Is an SMSF actually right for you?

Hook options:
1. A self-managed super fund is the wrong move for a lot of people, and almost no one will tell you that.
2. If someone's keen to set you up an SMSF, ask them the one question they hope you won't.
3. Is a self-managed super fund actually right for your situation? Hardly anyone gives you a straight answer.

Most of the people pushing self-managed super funds get paid when you open one, so of course they say yes. You never really hear the other side of it, whether a fund like that suits your situation, your balance, and the way you actually want to spend your time.

That's the question worth answering before anything else. For some people a self-managed fund is a genuinely good move, and for plenty of others it's more cost and more admin for no real upside. Knowing which one you're looking at changes everything.

So the offer is simple. A proper look at your situation, and a plain yes or no on whether an SMSF is right for you, from an adviser who isn't selling you the fund either way.

Tap the link and find out whether an SMSF genuinely fits your situation.
Variation 2 of 2
A short call that ends in a decision
Headline: 25 minutes to a clear yes or no

Hook options:
1. You've been going back and forth on the SMSF question for months, and 25 minutes could settle it.
2. Another brochure about self-managed super won't help you. Someone telling you if it's right for you will.
3. There's a way to stop wondering whether a self-managed fund suits you and actually know.

You've probably read a fair bit about self-managed super by now. The tax side of it, whether property makes sense, the pull of running your own money. And you're still not sure if it's the right call, because everything you read is written by someone who wants you to say yes.

What you're missing is a straight conversation. A 25-minute call with an adviser who looks at your real numbers and your real goals, then tells you plainly whether a self-managed fund helps you or just adds work.

You walk away with some clarity on a decision you've been sitting on for a while. There's nothing to sign and nobody chasing you afterwards.

Follow the link and see how one short call can give you a clear answer on whether an SMSF belongs in your plan.

Angle 2: Keep the control, lose the admin

Variation 1 of 2
The fund calling an SMSF "too much hassle" has a reason
Headline: "Too much admin", but who says so?

Hook options:
1. Your super fund is running ads telling you a self-managed fund is too much admin. Think about why.
2. "SMSFs are too much paperwork" is the exact line the big funds want you to believe.
3. The admin isn't the reason to skip a self-managed fund. It might be the reason you were told to.

You've probably seen it lately. The big industry funds telling you a self-managed super fund is more hassle than it's worth, all that admin, all that paperwork, better to leave your money where it is.

What they leave out is that the admin and the compliance can be handled for you. When the paperwork isn't your job anymore, what's left is the part people actually wanted in the first place, a real say in how their retirement savings are invested.

So the real question was never whether you can face the paperwork. It's whether a self-managed fund suits your goals, once the busywork is off your plate.

Hit the link and find out what a self-managed fund could look like when someone else carries the admin.
Variation 2 of 2
The control was never the problem
Headline: Keep the control. Skip the paperwork.

Hook options:
1. If you love the control of your self-managed fund but you're sick of the paperwork, this is for you.
2. Running your own super fund shouldn't cost you your weekends.
3. Nobody starts a self-managed fund hoping to become an unpaid administrator.

You wanted a say in your own retirement money, and a self-managed fund gave you that. What nobody warned you about was the pile of receipts, then the deadlines, then compliance work that seems to eat a weekend every quarter.

The good news is those two things can come apart. You get to keep the control and the strategy that made you want your own fund in the first place, while the admin and the compliance go to someone whose actual job it is.

Most people don't realise that version of a self-managed fund is even on offer. Your decisions and your investments, without the paperwork running your life.

Open the link and see how to keep the control of your fund without the admin that comes with it.

Angle 3: A real adviser, not a product salesman

Variation 1 of 2
Advice that isn't trying to sell you anything
Headline: Advice, not a product being sold

Hook options:
1. Most "free" financial advice ends with someone selling you a product. This is the other kind.
2. Notice how every super tip online eventually turns into a pitch for something? There's a reason.
3. You can get advice on your super that isn't secretly selling you a property, a fund, or a coin.

Have a look at what fills your feed about super and retirement, and you'll spot the pattern fast. There's a property you should buy with it, then a fund you should switch to, then a coin or a course. Almost all of it's a sales pitch wearing the costume of advice.

That's exactly the thing worth stepping away from. Advice that's genuinely tailored to your goals, and not driven by whatever product pays a commission this month. You get a clear view of where you stand and what your options really are, and nothing gets sold to you on the way through.

If you're tired of being pitched and you just want a straight read on your retirement, that's the whole idea here.

Click the link and see what advice sounds like when no one's trying to sell you a product.
Variation 2 of 2
Advising you, not selling to you
Headline: A qualified adviser, not a salesperson

Hook options:
1. There's a difference between someone who sells super products and someone qualified to advise on your whole future.
2. Ask the person guiding your retirement one thing: are they advising you, or selling to you?
3. The person planning your retirement should be a qualified adviser, not a product rep with a target.

A lot of what looks like financial advice is really product sales with a friendly face. Someone with something to move, and your super is the reason they get to talk to you at all.

Real advice works the other way around. It starts with your situation, your goals, and the life you're trying to fund, then builds a plan around that using the same careful modelling a good adviser would run on their own future. Any product comes last, and only if it genuinely fits.

That's the whole difference between being sold to and being advised. One serves a sales target, and the other serves you.

Follow the link and see what it's like to have your retirement handled by someone advising you, not selling to you.

Angle 4: See the year your money runs out before it does

Variation 1 of 2
Headline: See the year your money runs out

Hook options:
1. There's a way to see the exact year your money could run out, while you still have time to change it.
2. Imagine looking at your retirement like a crystal ball and seeing the year the money stops.
3. Every big decision you make today shifts the year your savings run dry. You just can't see it yet.

Most people plan their retirement half blind. You make the big calls about school fees, the renovation, the date you finally stop working, and then you hope it all adds up, without ever really seeing where it lands.

There's a way to see it. A model lays out your future net worth year by year and shows you the point your money could run out, then lets you change a decision and watch that year move. Retire two years later, spend a little less on the reno, and the whole picture shifts in front of you.

That's the difference between hoping you'll be okay and knowing it, while there's still time to act.

Tap the link and see how the model reveals the year your money runs out, and how to push it further away.
Variation 2 of 2
The question every couple's asking
Headline: Will you actually have enough?

Hook options:
1. If you and your partner wonder whether you'll have enough to retire, you don't have to keep guessing.
2. "Will we be okay?" is the retirement question no one wants to say out loud. It has an answer.
3. You've built a good life. The hard part is knowing whether it lasts through retirement.

Most couples carry the same worry and rarely say it to each other out loud. Will we actually have enough? And can we keep this life once the pay cheques stop, or will something have to give?

You don't have to sit with that as just a feeling. Your real numbers can be laid out in a simple model that shows you, on one screen, whether your plan carries you through, and where the gaps are if it doesn't. Then you can adjust things while it still counts, instead of finding out too late.

Guessing is the stressful part, and seeing it laid out is what lets you both breathe.

Hit the link and find out whether your retirement plan actually carries you and your partner all the way through.

Angle 5: A plan is what separates you from the pension

Variation 1 of 2
Most retire onto far less than they expect
Headline: Most retire onto less than they think

Hook options:
1. Most couples retire onto around $34,300 a year. Is that the retirement you're picturing?
2. 77% of Australians over 65 lean on income support. A plan is what separates you from that number.
3. The retirement most people end up with looks very different from the one they imagined.

Sit with this number for a second. A lot of retired couples in this country get by on around $34,300 a year, and for a single person it's closer to $22,700. Around 77% of Australians over 65 rely on some form of income support.

That's not a story about people who did everything wrong. It's mostly people who never got a clear plan, who assumed it would all work out and found out too late that it didn't.

The difference is knowing your own numbers early enough to change them. Where you're actually heading, and what to adjust now so the retirement you picture is the one you get.

Follow the link and see where your current path really leaves you, while there's still time to change it.
Variation 2 of 2
Your early 50s decide the next 15 years
Headline: Your 50s decide the next 15 years

Hook options:
1. The plan you make in your early 50s sets up the next 15 years of your life.
2. If you're in your fifties, this is the window where retirement decisions matter most.
3. There's a stretch of years that decides your whole retirement, and for most people it's happening right now.

Your fifties do the heavy lifting for retirement. The decisions you make now about how you're invested, when you plan to stop, and how your super's structured, all compound into the next 15 years, for better or worse.

Leave it too long and your options narrow, because time was the one thing doing the work for you. Get clear on it now and you've got room to move, room to adjust, and a real say in how retirement looks instead of taking whatever's left.

The people who retire comfortably usually didn't earn dramatically more. They just got a clear plan while they still had the runway to use it.

Open the link and see what your fifties could be setting up, and what to adjust while the runway's still long.

Long-Form Explainer Video Script 1 complete script

Offer: Free 25-minute Initial Call (Gap Strategy Session) with Massey Financial Advice
Estimated length: 6 minutes


If you're somewhere in your forties or fifties, earning well, super's ticking over, and yet there's this quiet question you never quite answer, will there actually be enough when you stop working, then the next few minutes are worth your time. Because that question doesn't go away on its own. It just sits there, in the background, while the years keep slipping past.

I want to show you a way to answer it properly. Not with a rule of thumb, not with a guess, but with a clear picture of where your current path actually leads, and the year your money could start to run short if nothing changes. Once you can see that, you can do something about it while there's still plenty of time to act.

Massey Financial Advice is led by Adam Massey, a Certified Financial Planner with more than twenty years advising professionals and families on exactly this. Not a product salesperson working on commission. An adviser whose whole job is to look at your situation and tell you the truth about it, tailored to your goals rather than driven by whatever product pays best. That distinction matters more than almost anything else in this industry, and if you've ever felt like advice you got was really just a sales pitch in a nicer suit, you already know why.

And there's a part most people never get told until it's late. The research the firm draws on found that 77% of Australians over sixty-five end up relying on some form of income support. A lot of them are trying to live on around $34,300 a year as a couple, or $22,700 on their own. That's not a story about people who did everything wrong. Plenty of them earned good money for decades. What they lacked was a clear view of how the everyday decisions, whether that's school fees or a renovation or a holiday or the year they chose to retire, all added up over time. Small choices compound. Nobody shows you the compounding until you go looking for it, and by then some of your best options have already passed.

That's the whole reason the modelling exists. Massey uses a practical financial modelling process that works a bit like a crystal ball for your money. You plug in your real numbers and your real plans, and it shows you how today's decisions shape tomorrow's outcome, your future net-asset position mapped out year by year, so you can see the gap between the retirement you're drifting toward and the one you actually want. Take the John and Sue case study on the site. Same income, same super, but you watch two versions of their future play out side by side, and you can see exactly where one path pulls ahead. When you can see it laid out like that, the decision stops being a worry you carry and becomes something you can act on.

Starting is simple, and it costs you nothing. It's a free 25-minute call, what the firm calls a Gap Strategy Session. You get on with an experienced financial adviser, you talk through where you're at and where you want to end up, and together you find the gap between the two. From there you'll have a clear sense of the strategies that could close it. You're under zero obligation to go any further, and nobody will push a product at you. Twenty-five straight minutes about your future, and that's the whole of it.

Let me be straight about a few things that might be going through your mind. Maybe you're thinking you're not sure you've got enough to justify sitting down with an adviser. That's precisely what the call is for, to find out, rather than assume. If you've built a solid super balance, generally north of $300,000, one of the real questions is whether a self-managed fund actually suits you, and that's a question of advice and suitability, not paperwork and admin. Most people get that backwards. Or maybe you're thinking you can manage your own super just fine. Plenty of capable people can, right up until the point where a second set of experienced eyes spots something worth tens of thousands that you were never going to see on your own. One client put it plainly. They said they didn't know what they didn't know, and that the advice paid for itself several times over.

This isn't for everyone, and I'd rather say so than have you waste your time. If you want someone to promise you market-beating returns or a shortcut to getting rich, this is the wrong place. But if you're a professional who wants clarity, who wants to retire on your own terms without gutting the lifestyle you enjoy right now, and who'd value a trusted relationship with an adviser who actually explains things, then this was built for you.

Your next step is easy. Fill in the short form just below this video, and answer each question as truthfully as you can. Depending on what you tell us, we'll invite you to book that free 25-minute Gap Strategy Session. It's the simplest way to swap a nagging worry for a clear plan, and it starts with the form right underneath this video.

One client from Brisbane said that after just a few meetings, Adam took their situation, their goals and their plans and built a solution that gave them peace of mind their family's future was secure. Another couple said the time they spent was well invested and genuinely educational, that Adam's advice had improved their financial future in ways they wouldn't have thought possible, and that their only regret was that they hadn't come to him sooner.

That regret, coming to it too late, is the one thing this whole process is designed to spare you. You've spent years building what you've built. The kindest thing you can do for the version of you that's going to retire one day is to find out now, while you can still change the outcome, exactly where your current path leads. Fill in the form below this video, answer each question truthfully, and let's map your gap. Everything you need to take that first step is sitting right underneath this video.

Confirmation Page Video Scripts 7 scripts
Video 1: - Welcome

Thanks for booking your call. That's genuinely a good decision, and I don't say that lightly, because most people carry the question you're carrying for years without ever sitting down to answer it properly. You've just chosen to answer it. So first, well done.

So a word on what to expect, because I'd rather you show up knowing exactly what it is. It's twenty-five minutes, and it's a conversation. One of our advisers will ask you about where you're at now and where you'd like to end up, and together you'll start to see the gap between the two. If there's a clear way we can help you close it, they'll tell you. And if there isn't, they'll tell you that too, plainly. Nobody's going to push a product at you, and there's no obligation to go any further than that first conversation.

Over the next couple of days you'll get a few short emails from us. Each one just answers a question most people have before a call like this, so nothing on the day catches you off guard. Have a read when you get a moment.

And while you're here, scroll down. Below this video there's a set of short clips, each one answering a question people commonly ask before they speak with us. Watch the ones that matter to you. The more of them you watch, the less time your adviser has to spend on the basics, and the more of your twenty-five minutes goes straight to your situation.

That's it for now. Look through the clips, keep an eye out for those emails, and one of our advisers will speak with you soon.

Video 2: - What does the call cost, and is there a catch?

Let's put this on the table straight away, because it's the first thing most people want to know. The Initial Call is free. Twenty-five minutes with an experienced adviser, and it costs you nothing.

So where's the catch. There isn't one, and the reason makes sense for us as much as for you. This call is how we find out whether we're a good fit for each other. We'd rather spend twenty-five minutes discovering we can genuinely help you, or discovering we can't, than have either side commit to anything before that's clear. If it turns out there's real value in working together, your adviser will walk you through what that looks like and what it costs, in plain numbers, before you decide anything. Nothing gets sprung on you.

One thing worth saying about fees generally. We don't publish a single price on the site, and that's deliberate, because the right advice depends entirely on your situation. What I can tell you is that clients tell us the value shows up quickly. One couple said the advice paid for itself several times over. You'll get a clear sense of that on the call, with no cost to find out.

Video 3: - If I find out I'm behind, have I left it too late?

This is the fear that keeps a lot of people from booking at all, so let's take it head on. What if you get on the call and find out you're further behind than you hoped.

The plain answer is that knowing is almost always better than not knowing, and it's better earlier than later. That's the whole reason the modelling exists, to show you where your current path leads while there's still time to change it. Even if you're behind where you'd like to be, seeing it clearly is what gives you the room to act. The people who really do run out of options are usually the ones who never looked until it was too late.

And it works the other way too. Plenty of people come in braced for bad news and find they're in better shape than they feared, or that a couple of adjustments make a bigger difference than they'd ever expect. Either way, you leave the conversation knowing where you stand instead of guessing. That's the point.

Video 4: - Is Massey Financial Advice legitimate, and who am I dealing with?

Fair thing to check before you spend your time. So here's who's behind this.

Massey Financial Advice is led by Adam Massey, a Certified Financial Planner with more than twenty years advising professionals and families. He holds a Bachelor of Business and a Diploma of Financial Planning, and he's a Graduate of the Australian Institute of Company Directors and a member of the Financial Advice Association. The firm is a licensed authorised representative and is listed on the Government's MoneySmart Financial Advisers Register, which anyone can look up.

More telling than the letters after a name, though, is what clients say once they've worked with us. People describe advice that was tailored to them rather than pulled off a shelf, professionalism throughout, and a genuine relationship they've kept over years. You can read some of those on the site. The reason that matters is simple. In this industry, trust is the whole thing, and it's earned one straight conversation at a time. The Initial Call is the first of those.

Video 5: - How does the Practical Financial Modelling actually work?

This next bit is the thing that makes us different, and it's the reason people find the conversation so useful.

We use a process called Practical Financial Modelling. Think of it a bit like a crystal ball for your money. You put in your real numbers and your real plans, and it maps out your future net-asset position year by year, so you can actually see how today's decisions shape tomorrow's outcome. Your school fees, that renovation you're planning, the holidays, the year you choose to retire. Every one of those shifts the picture, and this shows you how.

There's a case study on the site, John and Sue, where you watch two versions of the same future play out side by side. Same income, same super, but you can see exactly where one path pulls ahead of the other. When your own numbers are laid out like that, the choices stop being a worry you carry around and become something you can actually decide on with confidence. You won't build the full model on a twenty-five minute call, but you'll get a real taste of how it works and what it could show about your own situation.

Video 6: - I think I'm already doing fine, so is this worth my time?

Maybe you're organised, your super's ticking along, and you feel like you've got this handled. If so, good, genuinely. So why take the call.

Because being capable and having a clear, tested plan aren't the same thing. Plenty of sharp, successful people manage their own affairs well right up until a second set of experienced eyes spots something they were never going to see on their own. That might be a structural point worth tens of thousands, or it might just be the confidence of having your own thinking confirmed by someone who does this all day. One client said it plainly. They didn't know what they didn't know, and their only regret was that they hadn't come in sooner.

Twenty-five minutes is a small thing to invest to find out which of those you are. If you're already on track, you'll leave reassured. If there's a gap, you'll leave knowing about it while you can still do something. There's no downside to looking.

Video 7: - I've got a decent super balance. Should I be thinking about an SMSF?

If you've built a solid balance, this question probably crosses your mind, and it's worth being clear about how we approach it.

For an SMSF, the real question is whether a self-managed fund actually suits your situation and your goals. That's a question of advice, and it's the one most people get backwards. They ask how to set one up before they've properly asked whether they should. We do it the other way around. Your adviser looks at where you are, what you're trying to achieve, and whether an SMSF genuinely helps you get there, or whether you're better served another way.

For context, the firm's own guidance is that SMSFs generally suit people with a higher super balance, usually over $300,000, though more is typically better. That's a starting signpost, not a rule, and it's exactly the kind of thing worth talking through on the call. You'll get a straight read on whether it's even a conversation worth having for you, so you don't end up with a structure you never needed.

Pre-Appointment Email Sequence 8 emails
Email 1: Welcome and what to expect

Subject: Your call is booked

Hi {first_name},

Your free 25-minute call with an experienced adviser is locked in, and I wanted to say a quick hello before we speak.

This first call is a relaxed conversation. We use it to understand your situation today, where you want to be by the time you stop working, and the gap between the two. You do the talking, we do the listening, and by the end you'll have a clearer sense of whether there's a plan worth building.

There's nothing to prepare and nothing to buy. If it helps, jot down the one retirement question that sits at the back of your mind most often. That's usually the best place for us to start.

Talk soon,
Massey Financial Advice

Email 2: The question most people are sitting on

Subject: Will I have enough

Hi {first_name},

Most people who book this call are carrying the same private worry, even if they'd never say it out loud: will I actually have enough money to retire the way I want, or will I be forced to make sacrifices I didn't plan for?

The uncomfortable part is that hoping doesn't answer it. You can save steadily for years and still have no real picture of where you'll land, because the answer depends on dozens of decisions playing out over decades.

That's the whole reason this call exists. We won't hand you a product or a guess. Instead we'll look at your actual situation and start turning that vague worry into something you can see and plan around.

If that question has been following you around, you're booked in the right place.

Massey Financial Advice

Email 3: How we make your future visible

Subject: Like looking in a crystal ball

Hi {first_name},

One thing makes our conversations different from most.

We use a process called Practical Financial Modelling. In plain terms, it lets us map how today's decisions change tomorrow's outcomes. When you retire, whether you help the kids through university, that renovation you keep putting off, the holidays you want to take. Each of those choices moves the picture, and modelling shows you how.

Think of it like looking at your future in a crystal ball. Instead of wondering whether a decision is fine, you can see the year your money might run short, then adjust while you still have room to adjust.

On your call we'll walk you through what this looks like using your own numbers. Most people tell us it's the first time their financial future has felt like something they can actually steer rather than something happening to them.

Massey Financial Advice

Email 4: A couple who thought they were behind

Subject: We didn't know what we didn't know

Hi {first_name},

A couple came to us wanting one straight answer: when could they realistically retire, and would they be okay when they did?

They weren't in trouble. Both had worked hard and saved sensibly. What they lacked was a clear view of how their choices connected, so retirement stayed a source of quiet stress rather than something to look forward to.

We modelled their real position and mapped their goals, some of which they discovered they hadn't even agreed on with each other. Then we built a plan around what they actually wanted, not around a product someone wanted to sell them.

Afterwards one of them put it simply: we didn't know what we didn't know. That's the shift we're aiming for on your call. Real clarity you can act on.

Massey Financial Advice

Email 5: Advice that isn't trying to sell you something

Subject: Not driven by products

Hi {first_name},

You'd be right to be wary of financial advice. Plenty of people have had the experience of sitting down with someone who seemed less interested in their goals than in the product they happened to be recommending.

So let me be clear about how we work. Our role is to simplify the complex and give you advice that's tailored to your goals, not driven by products. The modelling comes first, your situation comes first, and any recommendation has to earn its place inside your plan.

That's also why the first call is free and low-pressure. You get to decide whether the way we think matches the way you want to be helped, before anything else happens. It's simply a genuine conversation about your future, with no commitment attached.

Massey Financial Advice

Email 6: Is an SMSF right for you

Subject: The question about your super

Hi {first_name},

If your super balance has grown to a decent size, you've probably wondered whether running your own self-managed fund is worth it, or whether that's a headache best avoided.

It's a good question, and it deserves a straight answer in either direction. An SMSF can give you more say over how your super is invested, including things like direct shares and property, plus some genuine tax and estate-planning advantages. It can also add responsibility that not everyone wants to take on.

The point is that this is an advice decision at heart, well before it becomes an admin one. Whether an SMSF suits you depends on your balance, your goals and how hands-on you want to be, and that's exactly the kind of thing we can talk through on your call. You'll leave with a clear read on whether it fits, with no expectation to set one up.

Massey Financial Advice

Email 7: What actually happens on the call

Subject: How the 25 minutes go

Hi {first_name},

So you know what to expect, this is roughly how your 25 minutes will run.

We'll start with your situation today and what a good retirement looks like to you, then talk through the main worries, whether that's running out of money, working longer than you'd like, or simply not having a plan you trust. From there we'll show you how the modelling brings those pieces together, and where the gaps sit between your current path and the future you want.

By the end you'll have a clearer picture and a sense of the next step, whether or not you decide to work with us. That's the whole job of this first call.

Massey Financial Advice

Email 8: Ready for tomorrow

Subject: Quick note before we speak

Hi {first_name},

Looking forward to speaking with you.

You don't need to bring anything formal. A rough idea of your super and savings, when you'd ideally like to stop working, and the questions that have been on your mind is more than enough for a useful conversation.

If something's come up and the time no longer suits, reply here and we'll happily find a better one. Either way, we'll make the 25 minutes count.

Massey Financial Advice

Broadcast Emails 6 emails
Email 1: If you keep doing what you're doing

Subject: Where will you end up

If you keep doing exactly what you're doing with your money, where will you actually end up?

It's a simple question, and most people can't answer it. Not because they've been careless, but because the real answer depends on decades of decisions that nobody has ever mapped out for them. So the question sits there, unanswered, slowly turning into worry.

You don't need a crystal ball to answer it. What you need is a picture of how today's choices shape tomorrow's outcomes, built from your real numbers rather than a rule of thumb. Once you can see it, the worry has somewhere to go, because you can finally do something about it.

That picture is the whole point of the work we do.

Massey Financial Advice

Email 2: The retirement most people never planned for

Subject: Living on the pension

There's a version of retirement most people assume they'll never end up in, and then a surprising number do.

The Pension Review found that 77% of Australians over 65 receive income support, and that many are living on around $34,300 a year for a couple or $22,700 for a single. Those aren't the numbers people picture when they imagine finishing work. They're the numbers you land on when a plan was left to chance.

The good news is that this outcome is rarely about how much you earned. It's about whether anyone ever showed you how your decisions add up over time, and gave you the chance to adjust while adjusting still mattered. That's a fixable problem, and the earlier you look at it, the more room you have to change the ending.

Massey Financial Advice

Email 3: Advice tailored to you, not to a product

Subject: Not driven by products

A lot of people avoid financial advice because they assume it comes with a sales pitch attached.

It's an understandable fear. For years plenty of advice was really product distribution wearing a nicer suit, and the person across the desk was paid on what they sold rather than how well you did. That model earned every bit of the distrust it created.

We work the other way around. Our job is to simplify the complex and give you advice tailored to your goals, not driven by products. We model your situation first, understand what you actually want, and only then talk about how to get there. Any recommendation has to earn its place in your plan, or it doesn't belong there.

Massey Financial Advice

Email 4: The decisions you don't realise are decisions

Subject: Today's choices, tomorrow's outcomes

A renovation this year, school fees for a good while yet, that holiday you keep promising yourselves, and the year you finally decide to stop working.

None of those feel like retirement decisions when you make them. Each one just feels like life. Yet every one of them shifts the year your money could last to, and most people never see the connection until it's too late to do much about it.

This is exactly what Practical Financial Modelling is built to show. It takes the choices you're weighing up and plays them forward, so you can see the effect before you commit rather than years afterward. You still get to make your own calls, only now with the outcome in view instead of your fingers crossed.

Massey Financial Advice

Email 5: When an SMSF is an advice question

Subject: Is an SMSF right for you

Once your super grows past a certain point, someone usually suggests you look at running your own self-managed fund.

Where it often goes wrong is that the conversation jumps straight to setup, structure and paperwork. That's the admin. The real question sits earlier and matters far more. Does an SMSF actually suit your goals, your balance and how involved you want to be?

An SMSF can give you more control over how your super is invested, including direct shares and property, along with some genuine tax and estate-planning benefits. It can also hand you responsibilities you may not want. Whether it's right for you is an advice decision, and it deserves to be treated as one before a single form gets filled in.

Massey Financial Advice

Email 6: A conversation worth 25 minutes

Subject: Start with a conversation

If any of these emails have landed close to home, the next step is smaller than you might think.

We offer a free 25-minute call with an experienced adviser. No preparation, no product pitch, no pressure to go further. We simply talk through where you are, where you want to be, and the gap between the two, so you leave with a clearer view than you arrived with.

Most people put this off for years, then wish they'd done it sooner. Twenty-five minutes is a small price for finally knowing where you stand.

Massey Financial Advice

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
7
Confirmation Page Video Scripts
Breakout content for education and trust
8
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
6
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you. Almost nothing for you to do.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.